IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Four—June 18, 2009: E-mail Marketing Workshop

Diving Deep Into E-mail Marketing
E-mail marketing is one of the most widely used forms of marketing, but many retailers have yet to take their programs to the next level of sophistication. Many are overlooking tactics and techniques that will boost open rates, click through rates and sales. This session will examine the advanced means that retailers can employ to make e-mail more effective.

2:45 PM - 3:30 PM

The e-mail immune generation: Getting your message to Gen Y

Panel of Gen Y Students

Michael Della Penna, Co-founder, Executive Chairman, The Participatory Marketing Network; Co-founder, President, Aiti Solutions LLC, The Participatory Marketing Network

The emergence of the social Internet is ushering in a new era of participatory marketing – marketing with customers instead of at customers. Participatory marketing flies in the face of everything marketers are trained to do – craft and deliver a message, measure results, repeat. This session features an expert in the new areas of participatory marketing and a panel of Gen Y consumers who will discuss why traditional mediums like e-mail are loosing effectiveness; what has changed with the emergence of the social Internet and how to market to today's Gen Y consumer - what they want from brands and how to cut through the clutter.