IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Four—June 18, 2009: E-mail Marketing Workshop

Diving Deep Into E-mail Marketing
E-mail marketing is one of the most widely used forms of marketing, but many retailers have yet to take their programs to the next level of sophistication. Many are overlooking tactics and techniques that will boost open rates, click through rates and sales. This session will examine the advanced means that retailers can employ to make e-mail more effective.

8:30 AM - 9:15 AM

Hitting the inbox: How to stay off black lists

John Barron, Director of Relationship Marketing, CVS/Caremark

Austin Bliss, President, FreshAddress Inc.

DJ Waldow, Director of Best Practices & Deliverability, Bronto Software Inc.

One of the most important parts of e-mail marketing—yet one of the most difficult to monitor—is ensuring e-mail actually gets into the intended recipient's inbox. E-mail providers to consumers, like AOL, Yahoo, MSN and Google, continually refine policies to protect subscribers from spam. This session will examine the rules today and likely changes, as well as tell attendees: how to establish a good reputation with inbox providers, how to get on providers' white lists, how to persuade consumers to add a retailer to their address books, what practices to avoid to stay off spam lists, what to do if your messages are not getting through and how to make sure the addresses on your customer lists are not causing problems.