IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Four—June 18, 2009: M-Commerce Workshop

Capitalizing on the Mobile Commerce Boom
M-commerce is developing into the next big competitive frontier in e-retailing. As a generation of young people raised on mobile devices matures—and as their older brothers and sisters as well as their parents become more accustomed to doing more things on their handhelds—mobile commerce will take on a new, strategic importance. This workshop will focus on how to create an m-commerce strategy and how to execute a market-leading program that will attract customers and increase sales.

2:45 PM - 3:45 PM

The revolutionary promise of mobile apps

Lynda Keeler, Co-Founder, Delight.com

Dave Sikora, CEO, Digby

A mobile application is a small program that a user downloads to a mobile device. It links that device with a conventional web site, downloading and updating pertinent information to the device. It promises to revolutionize m-commerce because the app relies on the power and functions of the device to do much of the computing work, meaning the user doesn't have to wait for a web site to process a request. This session will explain why millions of users have downloaded programs from the Apple App Store for their iPhones, examine some of the many shopping apps that developers are creating and lay out in detail why this is a technology that retailers serious about a mobile strategy need to be aware of.