IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Four—June 18, 2009: M-Commerce Workshop

Capitalizing on the Mobile Commerce Boom
M-commerce is developing into the next big competitive frontier in e-retailing. As a generation of young people raised on mobile devices matures—and as their older brothers and sisters as well as their parents become more accustomed to doing more things on their handhelds—mobile commerce will take on a new, strategic importance. This workshop will focus on how to create an m-commerce strategy and how to execute a market-leading program that will attract customers and increase sales.

2:00 PM - 2:45 PM

Comparison shopping can happen on a mobile phone

Ted Baltuch, Founder, Barcle.com

Darren Davis, Vice President, Product Marketing, PriceGrabber.com

While many retailers view m-commerce as impulse driven, there are times consumers want to compare prices. At least one comparison shopping site has optimized its content for mobile display and another company has created a business model for mobile price comparison. This session will lay out the two approaches: PriceGrabber.com's conversion of its traditional comparison site for mobile and Barcle's technology that permits a shopper to text a bar code number to Barcle for comparison prices at other retailers. Our speakers will discuss who their primary users are, what a retailer gets out of such mobile-based comparison shopping and how such price comparisons might change the retailing business.