IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Four—June 18, 2009: M-Commerce Workshop

Capitalizing on the Mobile Commerce Boom
M-commerce is developing into the next big competitive frontier in e-retailing. As a generation of young people raised on mobile devices matures—and as their older brothers and sisters as well as their parents become more accustomed to doing more things on their handhelds—mobile commerce will take on a new, strategic importance. This workshop will focus on how to create an m-commerce strategy and how to execute a market-leading program that will attract customers and increase sales.

1:00 PM - 2:00 PM

Creating a plan for what to put on a mobile site

Jay Scannell, Vice President, Information Technology, Skymall Inc.

Tim Sherwin, President, CardinalCommerce Corp.

On a mobile phone screen, every quarter inch counts. Thus the amount of information that can appear on a mobile site is necessarily limited—but not limited in the same way for all retailers. Web-only merchants may want to display a certain set of products and some branding information while a chain may want to provide information that will help a store shopper make a decision, such as customer product reviews. This session will help retailers understand how to gauge what their sites need, how to prioritize those needs and how to monitor the mobile site to make sure content is suiting customers' needs.