IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Four—June 18, 2009: M-Commerce Workshop

Capitalizing on the Mobile Commerce Boom
M-commerce is developing into the next big competitive frontier in e-retailing. As a generation of young people raised on mobile devices matures—and as their older brothers and sisters as well as their parents become more accustomed to doing more things on their handhelds—mobile commerce will take on a new, strategic importance. This workshop will focus on how to create an m-commerce strategy and how to execute a market-leading program that will attract customers and increase sales.

10:30 AM - 12:00 PM

Creating the right mobile web site design and navigation

Ravi Acharya, Director, Online Business Unit, Sears Holdings Corp.

Jon Paisner, Analyst, Yankee Group Research Inc.

M-commerce will always be restrained by the size of the viewing device. It's a phone, after all, and the screen will always be small. Traditional e-commerce sites are too PC-oriented for mobile phones—even for the iPhone and other smartphones. In addition, when different devices feature different ways to navigate, the one-size-fits-all navigation of a web site is not going to work. This session will reveal how to create a mobile web site design that takes maximum advantage of the opportunities that m-commerce offers while minimizing the inconveniences and limitations of the small size. This session will also examine the most effective ways of moving m-commerce shoppers from one place to another in a world where there are not yet standards for navigation.