IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Four—June 18, 2009: M-Commerce Workshop

Capitalizing on the Mobile Commerce Boom
M-commerce is developing into the next big competitive frontier in e-retailing. As a generation of young people raised on mobile devices matures—and as their older brothers and sisters as well as their parents become more accustomed to doing more things on their handhelds—mobile commerce will take on a new, strategic importance. This workshop will focus on how to create an m-commerce strategy and how to execute a market-leading program that will attract customers and increase sales.

9:30 AM - 10:15 AM

Achieving success in mobile marketing, merchandising & technology

Kevin Ranford, Director of Web Marketing, 1-800-Flowers.com

Not many retailers have yet developed a comprehensive program for m-commerce. 1-800-Flowers.com is one of the few who have. This session will provide attendees with strategies that they can apply to decisions about: where to focus mobile marketing dollars and resources, how to develop a custom merchandising strategy for mobile and when to look at technology partners for solutions. An executive of 1-800-Flowers.com will provide a look into mobile marketing, merchandising and mobile checkout.