IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Four—June 18, 2009: M-Commerce Workshop

Capitalizing on the Mobile Commerce Boom
M-commerce is developing into the next big competitive frontier in e-retailing. As a generation of young people raised on mobile devices matures—and as their older brothers and sisters as well as their parents become more accustomed to doing more things on their handhelds—mobile commerce will take on a new, strategic importance. This workshop will focus on how to create an m-commerce strategy and how to execute a market-leading program that will attract customers and increase sales.

8:30 AM - 9:30 AM

Which m-commerce strategy is right for you?

Vidya Drego, Senior Analyst, Forrester Research

Troy Gibson, Director of Technology, Resource Interactive

Mobile commerce will happen—have no doubt about that. Retailers will be forced to develop a mobile commerce strategy. The question is: Which one? The choice is not easy as there are at least six approaches a retailer can take. 1) Do nothing. 2) Tweak the code of your site with mobile-friendly style sheets. 3) Build a mobile-optimized shopping site. 4) Create a downloadable mobile application. 5) Enable consumers to purchase products via text messages. 6) Some combination of 3, 4 and 5. This is one session where you will want your mobile phone turned on. Our speakers this session will explain the approaches, point attendees to mobile sites they can view on their phones, explain the benefits and drawbacks of each as the audience views the sites, then help retailers sort through which ones work best for them and lay out implementation scenarios for each.