IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day One—June 15, 2009: Small Retailers' Survival Guide Workshop

Web Site Design, Navigation & Usability: A Small Retailers' Survival Guide
As retailing remains in a challenging economic environment, the competition for online customers will be fierce. One way to ensure that you get your share of online shoppers is by creating a compelling shopping experience. The stakes will be even higher for small retailers who will find themselves facing large chains and established online retailers with the resources, even in a less-than-ideal economy, to invest in attracting and retaining customers. This day-long workshop will feature expert and retailers who will address specifically how smaller retailers can create sites that will allow them to compete with the biggest.

1:30 PM - 3:15 PM

First responder: What your site needs now

Sherry Comes, President and Founder, CoffeeCakes.com

Jon Hoch, CEO & Founder, Power Equipment Direct Inc.

Manivone Phommahaxay, Senior User Experience Specialist, Molecular Inc.

Web sites are complicated with every element affecting every other element. And so when a site needs change—either tweaks or a complete overhaul—retailers often don't know where to begin. This is particularly true of smaller retailers who don't have the staff expertise or bandwidth to analyze everything that could happen at a site. This session will examine both front-end and back-end processes that affect the customer experience and show retailers the hierarchy of site design to help them create a framework for priorities when making changes.