IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day One—June 15, 2009: Small Retailers' Survival Guide Workshop

Web Site Design, Navigation & Usability: A Small Retailers' Survival Guide
As retailing remains in a challenging economic environment, the competition for online customers will be fierce. One way to ensure that you get your share of online shoppers is by creating a compelling shopping experience. The stakes will be even higher for small retailers who will find themselves facing large chains and established online retailers with the resources, even in a less-than-ideal economy, to invest in attracting and retaining customers. This day-long workshop will feature expert and retailers who will address specifically how smaller retailers can create sites that will allow them to compete with the biggest.

9:30 AM - 10:15 AM

'Round, 'round get around: Making sure customers can navigate your site

Josh Levine, Chief Creative and Experience Officer and Principal, Alexander Interactive

Keith Marshall, WebMaster/Developer, RugSale.com

Closely connected to a great web site design are great navigation and usability. Even the best looking pages will fail to create sales if shoppers can't tell right away how to navigate to the next piece of information they are seeking, how to find alternate products or how to locate the customer service pages. This session will walk retailers through navigation and usability issues, including how to ensure customers find the products they're looking for, how to organize a site so shoppers can move forward and backward easily, how to organize data so customers can compare products, how to streamline checkout to minimize mid-stream dropouts—all implemented within budget constraints.