IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day One—June 15, 2009: Search Engine Marketing Workshop

Search Engine Marketing: Advanced Strategies for a Competitive Market
Search marketing is one of the most widely used marketing techniques by online retailers. Yet search marketing is complex and requires extensive and specialized knowledge for a program to be successful. This day-long workshop is designed to provide in-depth strategies, tactics and techniques that retailers can apply immediately to improve their search engine marketing programs.

2:15 PM - 3:15 PM

10 ways to improve your SEO rankings

Marissa Colwell, Director of Media, Improvement Direct

Dennis Consorte, Consultant, David's Cookies

Duncan White, Director, Client Services, Oneupweb

There are a ton of details that add up to successful search engine optimization. Many retailers already know the big ones, like redirects and thorough and relevant product descriptions. But many don't know the importance of title tags, a constant flow of fresh content, breadcrumbs, internal links, image captions for Google image search and other small and easy-to-implement—but often overlooked—tricks to ranking high in organic search results. This session features experts who will lay out the small things and tell retailers how to turn them into big returns.