IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day One—June 15, 2009: Search Engine Marketing Workshop

Search Engine Marketing: Advanced Strategies for a Competitive Market
Search marketing is one of the most widely used marketing techniques by online retailers. Yet search marketing is complex and requires extensive and specialized knowledge for a program to be successful. This day-long workshop is designed to provide in-depth strategies, tactics and techniques that retailers can apply immediately to improve their search engine marketing programs.

1:15 PM - 2:15 PM

Search engine marketing: The little things that will kick up performance

Ray Chang, Director, Business Development, Envisa

Andy Schepper, E-Commerce Director and Vice President, Operations, Summit Sports Inc.

Corey Tisdale, Chief Operating Officer, ShoppersChoice.com

Search engine marketing is complex and with most managers, there's a definite learning curve—from understanding the basics on up to turning thousands of keywords on and off based on time of day, time of year and ROI. This session will focus on a few important facets of search marketing, such as ad copy, analytics and second tier engines, that when understood properly can take a search program to a new level of success. Our first speaker is with a search engine marketing company and he will discuss the nuances that have improved performance for many of his clients. Our second speaker is a retailer who will discuss exactly what his company had to do take its search program to the next level.