IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day One—June 15, 2009: Search Engine Marketing Workshop

Search Engine Marketing: Advanced Strategies for a Competitive Market
Search marketing is one of the most widely used marketing techniques by online retailers. Yet search marketing is complex and requires extensive and specialized knowledge for a program to be successful. This day-long workshop is designed to provide in-depth strategies, tactics and techniques that retailers can apply immediately to improve their search engine marketing programs.

8:30 AM - 9:30 AM

The latest info that all retailers need to know about search engines

Bill Leake, Founder & CEO, Apogee Search

Lynnette Montgomery, Vice President, Direct Marketing, Performance Bicycle and Nashbar

Search engines constantly refine their search algorithms, both to provide a better experience to the consumer and to prevent unscrupulous marketers from gaming the system. That greatly complicates online marketers' jobs. This session will provide tips for retailers on how they can keep up with the changes at search engines, providing guidance on how to know when changes have occurred, how to deduce what those changes were and then how to adjust campaigns to take the new reality into account. In addition, the session will deal with what is and is not searchable and how the search engines are evolving their ability to find and index rich content, once thought impervious to spiders.