IRCE 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track D: Small Retailers

Small Retailers: Beating the Big Guys Without Breaking the Bank
Track Chaired By: Ina Steiner, Editor, AuctionBytes.com
The current economic environment is making this a bracing year for the small retailers. With the economy suffering from a high level of consumer uncertainty, big retailers are sure to bring their resources to bear on the only retail channel that promises growth—the web. That will force everyone to compete better. And small retailers who might have been able to create a niche and operate successfully on an ad hoc basis will find themselves forced to invest to keep up. At the same time, small retailers may find themselves in a better competitive position because of their ability to operate lean and be more nimble than big retailers. This track across two days will help small retailers pinpoint where they can make improvements and identify where they can excel—without making large investments.

2:00 PM - 2:45 PM

Search marketing for the resource-constrained

Arthur Frischman, Vice President, Business Development, PCSecurityShield, an IS3 Company

Daniel Yonts, Founder & President, PayingAttention.net

Search engine marketing is in continual flux. Retailers face new competitors willing to spend large sums to appear high in search results and newcomers who believe they can master search marketing by throwing money at it. Small retailers who plan to survive this economy must find ways to compete without huge budgets. This session will give attendees inside tips on how to manage keyword and natural-language search programs without huge resources.