Internet Retailer Conference & Exhibition 2009 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 16, 2009: Track B: Corporate Management

Corporate Management: Building a Corporate Infrastructure for Tomorrow
Track Chaired By: Ken Cassar, Vice President, Industry Solutions Analytics, Nielsen Online
As the web increases in importance, large retailers will bring their own established management approaches to their Internet sales. This track examines how metrics must evolve to tell the true story of a web site’s performance. It also looks at the ways that management thinking has to change for web sites to live up to their full potential.

11:15 AM - 12:00 PM

The web's growing importance—and what it means to chains and catalogs

Kevin Hillstrom, President, MineThatData

Lou Weiss, Chief Marketing Officer, Vitamin Shoppe

As you face new challenges, how do you identify areas where management needs to change its style? Lots of retailers will have to rely on their web sites for growth, but senior management still has a mindset based on the company’s history. This session will examine how to identify where an organization needs to make changes and how to sell changes to top management who may not understand that their management approach is hindering growth.