IRCE 2008 Conference Speakers

Laura Christine has 18 years business and marketing experience with global brands including as e-commerce marketing manager at Adidas, and positions with the NBA, CE Sports/ESPN, live event ticketing company Paciolan (now a Ticketmaster company) and her own company ScoreBoard Entertainment. She has been with Skechers since 2005 and in that time, online sales have doubled every year. She also has been responsible for integrating advertising, creative, sponsorships, technology, merchandising and customer service to increase the direct business.