IRCE 2008 Conference Speakers
 | Ken Cassar, Vice President, Industry Solutions Analytics, Nielsen Online Kenneth Cassar oversees custom analytics for clients in technology, search, commerce, CPG, healthcare and automotive. Ken joined Nielsen Online in 2003 and has developed the company's MegaPanel-based products, its suite of advertising effectiveness offerings and its vertically focused analytical approach. Before joining Nielsen Online, Ken was with Modem Media's Strategic Consulting group and Jupiter Research. |