IRCE 2008 Conference Speakers

Christian Friedland is the founder of Faucet Direct Inc., which became Improvement Direct in 2004 to better represent its long term strategy and growing product breadth. In March 2007, Improvement Direct was acquired by Wolseley Plc. Headquartered in Chico, CA Improvement Direct has established itself as a groundbreaking home improvement e-retailer which markets trough a diverse range of "niche" stores within its network. Improvement Direct is among the category leaders in plumbing, lighting, door hardware, and venting.