IRCE 2008 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Powering Your Store with a Third-Party Engine—June 12

This Workshop will tell retailers how to create a web presence without investing a lot in infrastructure and technology by using a third-party, all-in-one platform, leveraging the platform provider's expertise as well as the knowledge of the platform's users. It will also detail how they can best use e-shopping malls, whose single goal is to drive sales. Speakers will help retailers understand their choices and ensure that they are maximizing the benefits of using an outside platform.

1:45 - 3:00 p.m.

How to participate in online shopping malls

Mark Deruyter, Program Manager Lead, MSN Shopping, Microsoft

Sally Henry, Director, AOL Shopping

Greg Hintz, General Manager, Yahoo Shopping

Consumers employ many different methods to find retailers. Among them are the online shopping malls—Yahoo Shopping, MSN Shopping and AOL Shopping. Combined, these malls attract millions of unique visitors a month. This session will explain how to stand out on the shopping malls, how to make sure the malls present your products well, how to make sure that your product listings on the malls are up to date, when to invest in the extras that bring you to the forefront of the sites, how to supplement your listings on the e-shopping malls with marketing of your own and what it takes in terms of in-house staff to manage the relationship.