IRCE 2008 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Powering Your Store with a Third-Party Engine—June 12

This Workshop will tell retailers how to create a web presence without investing a lot in infrastructure and technology by using a third-party, all-in-one platform, leveraging the platform provider's expertise as well as the knowledge of the platform's users. It will also detail how they can best use e-shopping malls, whose single goal is to drive sales. Speakers will help retailers understand their choices and ensure that they are maximizing the benefits of using an outside platform.

11:30 a.m. - 12:45 p.m.

Amazon: Leveraging the expertise of the most successful e-retailer

Matt Williams, General Manager, Amazon Webstore

Michael Jansma, CEO, GEMaffair.com

Dennis Brennan, Director of Sales, IM, Solid Cactus

WebStore by Amazon provides a branded e-commerce site backed by the support, selection and expertise of Amazon. WebStore by Amazon offers the platform, secure payment processing, marketing assistance and other e-retailing functionality. What makes the Amazon platform different from the others is that with WebStore by Amazon retailers can offer products from Amazon retail store in addition to their own products. This session will tell retailers how they can expand their product lines with offerings from Amazon and how Amazon products and a retailer's own product line can add up to a successful online store.