IRCE 2008 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Powering Your Store with a Third-Party Engine—June 12

This Workshop will tell retailers how to create a web presence without investing a lot in infrastructure and technology by using a third-party, all-in-one platform, leveraging the platform provider's expertise as well as the knowledge of the platform's users. It will also detail how they can best use e-shopping malls, whose single goal is to drive sales. Speakers will help retailers understand their choices and ensure that they are maximizing the benefits of using an outside platform.

8:30 - 9:45 a.m.

Yahoo Merchant Solutions: Start Small, Grow Big

Jimmy Duvall, Senior Director, Product Management, Yahoo Small Business

Michael Ober, Senior Manager, Account Management, Yahoo Merchant Solutions

Shirley Tan, CEO, American Bridal

Joseph Tantillo, President and CEO, The Express Design Group

Rob Snell, Co-Owner, GunDogSupply.com

Yahoo Merchant Solutions offers almost everything a merchant needs to set up shop: the platform, design templates, easy-to-use product uploads, third-party order management systems integrated with the Yahoo Stores platform, e-mail templates, search engine marketing guidance, payment processing and fraud management. This session will detail the steps in deciding if the Yahoo platform is right for you, how to decide which features to take advantage of, how to leverage Yahoo's knowledge in search engine marketing, which features a retailer should integrate from outside the Yahoo platform and which to take advantage of inside the platform. It will also address recent enhancements to the Yahoo Merchants Solution platform and what they mean for retailers' ability to remain competitive.