IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
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M-Commerce: Retail Web Sites Hit the Road—June 12
This one-day workshop will help retailers understand all the issues relating to mobile commerce, including how to determine a business plan, how to analyze carriers, browsers and platforms; how marketing and design are different for mcommerce than for e-commerce; and the role that m-commerce will play in multichannel retailing. |
3:15 - 3:45 p.m. How m-commerce fits into a multi-channel strategy Dwight Moore,
Vice President, Corporate Marketing, Cellfire The burgeoning field of m-commerce has given consumers the ability to purchase goods from their mobile phones. Now m-commerce and in-store shopping are coming together. One of the first areas where that convergence is taking place is couponing. Some retailers are participating in early projects that deliver coupons to customers via their mobile phones—and the coupons are good only when the customer presents them on the phone screen at checkout. This session will feature an executive from a leading mobile coupon company—Cellfire—who will discuss how the program works and what benefits a retailer gets from mobile coupons that it wouldn't get with paper coupons. He will be followed by a retailer who participates in the Cellfire program who will discuss what it took to be able to offer mobile coupons and the benefits the company has derived. |