IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
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M-Commerce: Retail Web Sites Hit the Road—June 12
This one-day workshop will help retailers understand all the issues relating to mobile commerce, including how to determine a business plan, how to analyze carriers, browsers and platforms; how marketing and design are different for mcommerce than for e-commerce; and the role that m-commerce will play in multichannel retailing. |
2:30 - 3:15 p.m. Engaging Consumers through Mobile Devices Zak Dabbas,
Managing Partner, Punchkick Interactive Steve Roberts,
Founder & CEO, ShopText Just as the Internet changed how retailers engage consumers, so will mobile commerce. But the m-commerce format will create even more challenges than retailers faced with e-commerce. For starters, the Internet was made for hours of browsing. But mobile messages will have to grab and engage consumers with a strong call to action. And for mobile devices to work as transaction devices, they will have to present a clear task for consumers to perform and a direct way of completing the transaction. Our first speaker this session will examine the formats that m-marketing might take. Our second speaker will describe how ShopText allows any text-enabled mobile device to trigger wireless e-commerce. The call to action can appear in print, radio or TV media; in stores; online or in mobile media. |