IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
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M-Commerce: Retail Web Sites Hit the Road—June 12
This one-day workshop will help retailers understand all the issues relating to mobile commerce, including how to determine a business plan, how to analyze carriers, browsers and platforms; how marketing and design are different for mcommerce than for e-commerce; and the role that m-commerce will play in multichannel retailing. |
1:15 - 1:45 p.m. What you need to know about platforms and browsers Nikki Baird,
Partner, Retail Systems Research Just as the Internet won't work as a retail medium without browsers and e-commerce platforms, neither will wireless services work without m-commerce platforms and mobile browsers. This session will examine m-commerce platform decisions and help retailers choose the platform that is right for them. And just as consumers access the Internet through different browsers, so will they access mobile sites. Already developers are creating competing browsers. This session will bring retailers up to date on the latest browsers and tell them what they need to know so their products will display properly in all browsers. |