IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
| Day Two—June 10, 2008: Main Conference General Sessions |
11:45 a.m. - 12:30 p.m. The best of retail videos—What makes a winning video on a retail website Laura Evans,
Executive Studio Director, Resource Interactive David Card,
Vice President & Research Director, JupiterResearch Video is overrunning retail web sites. Just as with the rest of the Internet, video content has spread rapidly to retail web sites, where it is used to showcase featured products, provide details about how to use a product and create a more engaging shopping experience that results in higher sales. This session will feature two analysts who have viewed hundreds of retail web site videos. They will display their picks for best and provide commentary about why some succeed and others fail. |