IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
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M-Commerce: Retail Web Sites Hit the Road—June 12
This one-day workshop will help retailers understand all the issues relating to mobile commerce, including how to determine a business plan, how to analyze carriers, browsers and platforms; how marketing and design are different for mcommerce than for e-commerce; and the role that m-commerce will play in multichannel retailing. |
11:00 - 11:30 a.m. The shopping device in your hand: The consumer interface Vidya L. Drego,
Analyst, Forrester Research Not only is the communications infrastructure that will facilitate m-commerce in place, consumers have the interface device in their hands already. More than 200 million Americans possess and use mobile devices. And many are already use their mobile phones to browse the Internet. In addition, the hype surrounding the release of the iPhone this past summer indicated that many are perfectly willing to give up their current units for more advanced functionality—even at a higher price. This session will look at what's in the marketplace now, what retailers need to know about today's devices to make m- commerce happen, what's coming in mobile device technology, how advanced capabilities of the phones will promote further use of m-commerce and how the entire mcommerce industry of the future will be shaped by the devices. |