IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
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M-Commerce: Retail Web Sites Hit the Road—June 12
This one-day workshop will help retailers understand all the issues relating to mobile commerce, including how to determine a business plan, how to analyze carriers, browsers and platforms; how marketing and design are different for mcommerce than for e-commerce; and the role that m-commerce will play in multichannel retailing. |
10:30 - 11:00 a.m. Understanding the networks: What the carriers are doing to make m-commerce happen Jon Paisner,
Analyst, Yankee Group Research The infrastructure for m-commerce is in place already. Except for the most remote regions, the entire US and Canada are covered by Verizon, Sprint, AT&T and T-Mobile cellular networks. But the networks were created for voice and personal use, not for commercial use with the higher volumes and greater demand for reliability that commercial uses will demand. In this session, an analyst will detail what the major cellular providers are doing to make the infrastructure ready for m-commerce and the initiatives they are undertaking to encourage and support m-commerce applications. |