IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
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M-Commerce: Retail Web Sites Hit the Road—June 12
This one-day workshop will help retailers understand all the issues relating to mobile commerce, including how to determine a business plan, how to analyze carriers, browsers and platforms; how marketing and design are different for mcommerce than for e-commerce; and the role that m-commerce will play in multichannel retailing. |
9:45 - 10:15 a.m. Understanding the mobile web and what it will take to make m-commerce happen Nic Covey,
Director of Insights, Nielsen Mobile It seems obvious that m-commerce is going to happen. Virtually the entire adult population is communicating via mobile devices and new technology such as the iPhone and other smart phones have taken off. But nothing will happen without a mobile webóa subset of the World Wide Web with its own protocols and challenges. This session will explain what the mobile web is and what retailers must do so sites are suitable for the mobile web. It will also examine what it will take to make m-commerce happen and how soon it will take off, addressing such issues as who the big users are today, what motivates them to shop online, which products sell best online and how the market will change as the technology develops. It will also examine projections for m-commerce in relation to e-commerce and discuss the forces that will drive shoppers to m-commerce and examine whether m-commerce will create incremental sales or will displace ecommerce and offline sales. This session will also discuss which products are likely to sell first in an m-commerce world and which will have to wait for the medium to develop further. |