IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
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M-Commerce: Retail Web Sites Hit the Road—June 12
This one-day workshop will help retailers understand all the issues relating to mobile commerce, including how to determine a business plan, how to analyze carriers, browsers and platforms; how marketing and design are different for mcommerce than for e-commerce; and the role that m-commerce will play in multichannel retailing. |
9:00 - 9:45 a.m. How to know if mobile commerce makes sense for your business Bryan Biniak,
Managing Director & Founder, Provenance Ventures LLC Vibhav Prasad,
Senior Director, Web Merchandising, 1-800-Flowers.com There are many reasons to sell and market via mobile devices and many ways to undertake such initiatives. As with any emerging way of doing business, though, there are as many ways to analyze success as there are approaches. This session will help retailers understand the best approach for their business. It will examine such issues as the size of the m-commerce market (60.8 million U.S. consumers browse the Internet from their cell phones), who's buying via m-commerce and what they're buying. It will then look at product categories that are likely to experience near-term success in mobile and which categories will take longer-term planning. Our first speaker implemented the mobile strategy at American Greetings and now is an investor in various mobile retailing and marketing ventures. He will help retailers understand how the market is developing and how to determine which products are likely to experience the most success in m- commerce. He will be followed by a retailer who is selling via m-commerce and who will walk attendees through all the steps his company took in making the determination to sell through m-commerce. |