IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
|
From Entrepreneur to an Enterprise—June 9
This Workshop is aimed at small to mid-sized retailers who are looking to advance to the next level and covers all aspects that growing retailers need to take into account, from choosing a platform to cost-effective fulfillment and distribution and how to choose a search engine company. |
4:00 - 4:30 p.m. How to choose a search engine marketing company Shari Thurow,
Founder & SEO Director, Omni Marketing Interactive Among vendors to e-retailers, the most numerous are search engine marketing and search engine optimization companies, with scores of companies offering such services. The choices are so numerous they can overwhelm small retailers and create decision gridlock. This session will lay out in detail the criteria by which e-retailers should choose a search engine company. It will cover such topics as: analyzing a search company's client base and the results the company has achieved for those clients; determining whether the size of your company fits appropriately into the company's client mix; analyzing search companies' promises to determine which are reasonable and which are pie in the sky; what performance guarantees a retailer should expect; reasonable fees for certain services; and more. |