IRCE 2008 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

From Entrepreneur to an Enterprise—June 9

This Workshop is aimed at small to mid-sized retailers who are looking to advance to the next level and covers all aspects that growing retailers need to take into account, from choosing a platform to cost-effective fulfillment and distribution and how to choose a search engine company.

11:15 a.m. - 12:15 p.m.
Making your e-commerce technology shopping list
Roman Kagan, CEO, AppliancePartsPros.com
Gene Alvarez, Senior Analyst, Gartner Inc.
Kevin Watts, Director of E-Commerce, Organize.com

As the e-retailing market goes mainstream, all participants will be forced to upgrade their e-commerce platforms. This session will help small to mid-sized retailers determine what they need to do to take their e-commerce platform to the next level. It will look at what kind of functionality the platform should have, what the cost should be of upgrading, how to prioritize investments, what's a must-have today that was optional before, how to choose a vendor and how to hold the vendor accountable. It also will examine the inhouse vs. outsource debate and help retailers weigh the benefits and drawbacks to inhouse operation, outsourcing and the software-as-a-service option. Our speakers this session have experience choosing and implementing technology for small and mid-sized sites.