IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
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Advanced Strategies for Marketing Your Retail Web Site—June 9
This Workshop goes beyond the marketing basics and explores cutting-edge strategies for harnessing online marketing to grow your sales. This Workshop is a continuation of the well-received marketing workshops of the past two years which this year takes attendees to new levels of sophistication in marketing their sites. |
1:15 - 2:45 p.m. How to get the most out of comparison shopping sites John Gaset,
VP CellCast Services, Channel Intelligence Inc. Ryan Douglas,
Internet Marketing Manager, PlumberSurplus.com Catherine Paschkewitz,
Director of Marketing, HP Home & Home Office Store Almost simultaneous with the birth of online retailing was the birth of comparison shopping sites. At first just technology that scraped retail web sites for product and pricing information, comparison shopping sites have grown into very sophisticated, important parts of the online selling business. Online retailers today must manage their listings on comparison sites the same way they manage their appearance in Internet search engine results, with the same outcome: Those who know the rules and stay on top of the game will trounce those who take a more laissez-faire attitude to comparison engines. This session features an expert who helps retailers manage their presence on comparison shopping engines and retailers who make extensive use of comparison shopping sites. They will lay out everything a retailer needs to know about getting the most out of comparison shopping sites, including how to determine which sites your products should appear on, how to keep information up to date, how to manage pricing to the best advantage, what besides pricing influences shoppers to buy, how to manage ROI on comparison shopping engines and what kind of staff is required to execute an effective comparison shopping strategy. |