IRCE 2008 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Advanced Strategies for Marketing Your Retail Web Site—June 9

This Workshop goes beyond the marketing basics and explores cutting-edge strategies for harnessing online marketing to grow your sales. This Workshop is a continuation of the well-received marketing workshops of the past two years which this year takes attendees to new levels of sophistication in marketing their sites.

9:00 - 10:30 a.m.

E-mail delivery strategies: Making sure your message hits the inbox

Stefan Pollard, Director of Consulting Services, EMailLabs

David Dwek, VP, Online Marketing and CRM, Trans World Entertainment

Lynnette Montgomery, Vice President of Marketing, Graphik Dimensions

E-mail marketing continues as a very effective marketing medium, but deliverability remains a big issue and rules and best practices are constantly changing. Retailers who don't keep up with the latest rules and best practices regarding deliverability will find their e-mail marketing programs rapidly becoming less effective. This session will examine the most recent trends in e-mail deliverability and tell retailers about some of the most important but least understood aspects of today's successful e-mail marketing programs. Our speakers will provide details on such issues as:

New methods of list segmentation, including segmenting messages by IP addresses depending on the message, such as order confirmation; shipping notifications; marketing and so on;
The importance of making sure your e-mail is free of such threats to ISPs as malware, viruses and Trojan horses;
How to stay out of ISPs' spam traps, how to know if you're caught in one and how to use ISPs' free services to stay out of them
The importance of ISPs' white lists and how to make sure you stay on the lists
What it takes to stay out of the Junk folders in Outlook and other desktop e-mail programs.