IRCE 2008 Session Descriptions

Web sites have so many moving parts that redesigning a site is a major undertaking and requires extensive planning. In fact, some retailers start planning as early as 24 months before the relaunch of a site to ensure that they can take all contingencies into account. Our fist speaker in this session represents CPA2Biz Inc., the marketing and technology provider for the American Institute of Certified Public Accountants which rebuilt the information architecture of its e-commerce site after a detailed review of analytical data revealed where visitors were spending the most time, how they were coming to and exiting the site, and which pages and categories had the most hidden potential. Our speaker headed up the redesign and will lay out in the detail the process of analyzing the design and the site's operations to ensure that all possibilities would be taken into account so the relaunch would go smoothly. Our second speaker has assisted dozens of retailers in redesigns and will provide a planning checklist from Day One to implementation.