IRCE 2008 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Three—June 11, 2008
Track F: Web Technology Designed to Attract, Influence and Sell

Few industries are as dependent on technology as is online retailing. Technology deployments thus are crucial to all e-retailers' success. This track will help attendees assess the right technology for their success.

2:15 - 3:30 p.m.
Web site design spotlight: Live, on-the-spot critique of retailers' sites
Lauren Freedman, President, the e-tailing group
Stephan Spencer, President, NetConcepts
Amy Africa, President, Eight by Eight

A team of long time e-commerce experts will provide live reviews and makeovers for sites from the audience members. Retailers in the audience will be asked to bring search marketing, user experience, e-commerce strategy and other design questions to this session where experts will view the sites in question and provide answers to fix what ails their web sites. Audience members who volunteer their sites for critique will receive a $25 Starbucks gift card.