IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
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Day Three—June 11, 2008 Track F: Web Technology Designed to Attract, Influence and Sell Few industries are as dependent on technology as is online retailing. Technology deployments thus are crucial to all e-retailers' success. This track will help attendees assess the right technology for their success. |
12:00 - 12:30 p.m. Make sure your new technology will do what it's supposed to do Jack Kiefer,
President, BabyAge.com Technology upgrades are a given in e-retailing. Especially as the market becomes more competitive, all retailers will have to stay on top of technological developments. But swapping out any technology system is stressful to begin with, so it makes sense to ensure that any new technology will live up to expectations and deliver what the technology vendor says it will deliver. The only way to guarantee against surprises when you flip the On switch is to test during implementation. Our speaker this session has implemented several e-commerce platforms as his company has grown. He will discuss what he has learned through his implementations, including how to craft a contract that holds a vendor accountable when a problem develops, how to know when a problem is developing, what to do to short-circuit further problems and what to do to prevent such problems from developing in the first place. |