IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
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Day Three—June 11, 2008 Track F: Web Technology Designed to Attract, Influence and Sell Few industries are as dependent on technology as is online retailing. Technology deployments thus are crucial to all e-retailers' success. This track will help attendees assess the right technology for their success. |
11:00 - 11:30 a.m. Back to square one: Refocusing and starting over Rhett Daniel,
Senior Director, USi eCommerce, USinternetworking Edwin Watts Golf's web site has gone through several versions. The company's first ecommerce web site wildly exceeded expectations and had to be scrapped within a year of launch. Management didn't want to make the same mistake twice, so executives took a methodical approach to the new web site, making sure they understood how customers would use the site and what technology would be required. The later launch has been a huge success and EdwinWattsGolf.com now accounts for a significant portion of Edwin Watts' sales. John Watts, vice president of mail order and Internet sales, will explain in detail how Edwin Watts worked through the process of starting over and how the company has benefited from a thoughtful, thorough web strategy. He will be joined by Rhett Daniel, senior director, WebSphere Commerce Practice at USinternetworking, Edwin Watts' platform provider. Together they will lay out:
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