IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
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Day Three—June 11, 2008 Track D: Web Marketing Techniques that Convert Shoppers To Buyers As online shopping becomes mainstream, consumers will expect and respond to marketing and merchandising that follows conventions. These sessions will tell retailers where marketing and merchandising are going, when to follow the rules and when to break them. |
4:30 - 5:15 p.m. What's the future of rich media? Scott Roth,
President, Vendaria Lydia James,
User Experience Manager, Marketing Organization, HomeDepot.com Rich media keeps getting richer. What once was considered rich media is pretty standard stuff by today's measure. Enlarge, zoom, pan, rotate have become features that consumers expect on a web site. Meanwhile, leading sites have moved on to the next hot rich media applications. Retail sites have implemented shoe configurators, wardrobing applications, room configurators and other technology that enables customers to build their own products. Other retailers are allowing customer to do their own mash-ups, are hosting video product reviews and finding new ways to make web sites more fun and interactive. This session will look at the new state of rich media and help retailers understand what new rich media is coming and what retailers can do with it. |