IRCE 2008 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 10, 2008: Main Conference General Sessions

9:15 - 9:45 a.m.

FEATURED PRESENTATION: How the Mainstream Internet Creates New Market Opportunities

Christian Friedland, President, Improvement Direct

In the past, creating a successful niche retail organization was extremely difficult, requiring a huge investment in real estate, inventory and distribution. But broad consumer acceptance of online buying changed all that by allowing a retailer to aggregate national demand and leverage niche operations over a single selling platform. Our featured speaker heads up a successful niche retailer, No. 165 in the Internet Retailer Top 500, and will discuss how the Internet allowed him to create his business from scratch and how the Internet will change how consumers shop for specialized products.