IRCE 2008 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Three—June 11, 2008
Track D: Web Marketing Techniques that Convert Shoppers To Buyers

As online shopping becomes mainstream, consumers will expect and respond to marketing and merchandising that follows conventions. These sessions will tell retailers where marketing and merchandising are going, when to follow the rules and when to break them.

3:00 - 3:30 p.m.

Implementing and using video

Adam Lindquist, Director of Business Development, 2nd Wind Exercise Equipment

David Witzig, Senior Director of Online Marketing and Video, ShopNBC

YouTube has made online video look so easy. But there's a lot more to it than meets the eye. Video marries the soft and hard aspects of online retailing: Videos must be appealing to shoppers and carry the message the retailer wants to communicate. But they also must launch quickly when a shopper clicks on them and stream seamlessly to the shopper's computer. Our speakers use video extensively at their web sites. They will analyze both aspects of online videos and help attendees understand what video can achieve on a web site, the cost, how to create videos and post them without a lot of technical hassle and what retailers must do to ensure that video is delivered effectively.