IRCE 2008 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Three—June 11, 2008: Main Conference General Sessions

9:45 - 10:15 a.m.

FEATURED SPEAKER: Manufacturers Enter the E-Retailing Mainstream

Laura Christine, VP, Direct Marketing & E-Commerce, Skechers

As web shopping goes mainstream, the Internet has become important for Skechers, a $1 billion a year footwear manufacturer. Laura Christine will examine why Skechers adopted a web strategy, how it adapted its infrastructure and culture to web selling, what it took to create a site that was profitable from the start, what worked and what didn't as it doubled sales every year for three years, and how it's leveraging its assets to create a high-traffic web site.