IRCE 2008 Session Descriptions

It's one thing for a well established brand to create a successful online business. It's another thing completely for a web-only retailer to do so. Buy.com is one of those onlineonly retailers that has created a successful, profitable online brand. No. 38 in the Internet Retailer Top 500 Guide, Buy.com has ridden the ups and downs of the online marketplace, surviving the investment crash by adopting the attitude that, in spite of what investors wanted, consumers wanted to shop online and Buy would be there to fill that need. Today, Buy.com is a $500 million profitable enterprise that appeals to a wide selection of shoppers with 1.5 million SKUs on its site. Always an innovator, Buy.com continues to plow new fields with marketing via social web sites, allowing customers to post video product reviews at Buy.com and introducing web site widgets that allow consumers to sell their own merchandise through Buy.com, which collects a commission on each sale. Our second-day Keynote Speaker will talk about the vision that has brought Buy.com to this point and what it will take for Buy and other online retailers to make further incursions into the mainstream of not just retailing but consumers' lives as well.