IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
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Day Two—June 10, 2008 Track C: How Web 2.0 Technologies and Techniques Advance E-Retailing Web 2.0 is a set of technologies and techniques that make online shopping smoother and empower consumers. This track will help retailers understand what's hype, what's real and how to tell the difference. |
4:30 - 5:00 p.m. Give Your Customers a Voice: How Forums Can Help E-Retailers Kristen Onasch,
Administrator, Drs. Foster & Smith Ferret Store Forums Customer forums are part of the Web 2.0 trend toward giving customers more voice in the things they are interested in. Drs. Foster & Smith owns and operates The Ferret Store Forums, a community site where members can share anecdotes and photos of their ferrets and ask for advice about caring for ferrets. The company has found the forums to be an important tool in communicating with customers. Our speaker has been the administrator of these forums for four years. She will discuss the benefits of a forum to an e-retailer, how to encourage participation, and how to manage and maintain a forum. |