IRCE 2008 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 10, 2008
Track C: How Web 2.0 Technologies and Techniques Advance E-Retailing

Web 2.0 is a set of technologies and techniques that make online shopping smoother and empower consumers. This track will help retailers understand what's hype, what's real and how to tell the difference.

2:30 - 3:15 p.m.

Mixing Web 2.0 & Organic Search: Ensuring you can be found in the new world of 2.0

Rahmon Coupe, CEO, YourAmigo

Jamal Pilger, CIO/CTO, GalaSource Cos.

Web 2.0 is changing the way not only retailers operate but also search engines. Because Web 2.0 alters the types of content that retailers use on their web sites—and even allows customers to post content to retail sites—it changes the way search engines crawl sites and categorize what they find. This session will examine how online retailers can leverage Web 2.0 to the benefit of their search engine rankings. This session discusses the ins and outs of Web 2.0 by examine the challenges that widgets, podcasts, mash-ups and video, along with programming elements like Ajax and Flash, pose to search engine rankings.