IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
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Day Two—June 10, 2008 Track C: How Web 2.0 Technologies and Techniques Advance E-Retailing Web 2.0 is a set of technologies and techniques that make online shopping smoother and empower consumers. This track will help retailers understand what's hype, what's real and how to tell the difference. |
2:00 - 2:30 p.m. Web 2.0: A reality check David Friedman,
President, Central Region, Avenue A | Razorfish Much buzz floats around the Internet these days about Web 2.0. But like web developments of the past, hype is starting to encrust the notion, until today, there are as many definitions of Web 2.0 as there are marketers trying to sell something. Is Web 2.0 a technology? Or is it a set of practices? Or is it both—with one feeding the other? This session will lay out clearly and succinctly what Web 2.0 is and what it means to eretailers. Our speaker, an executive with a leading consulting company, will discuss the consumer aspects of Web 2.0—customer-generated product reviews, consumer-uploaded videos, social networking and so on—as well as the technologies that make such practices practical—Ajax, wireless, broadband, easy photo and video uploading and others. He will then discuss the implications for Web 2.0 among online retailers, what it will take for a retail organization to make best use of Web 2.0 technology and practices and lay out five things every retail executive should know about Web 2.0. |