IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
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Day Two—June 10, 2008 Track B: The Chains: Rethinking E-Commerce to Survive This track will help small and mid-sized merchants make the right investments and technology and business decisions to grow a business. |
3:15 - 3:45 p.m. Budgeting: Balancing store investments and web site investments Theron Andrews,
Chief Marketing Officer, iFloor.com One thing that the introduction of online selling has done to retail organizations is to throw tried-and-true budgeting practices out the window. A retail chain serious about competing online faces the challenge of allocating budgets away from successful practices that have evolved over 100 years of chain retailing to the more uncertain areas of online operations and marketing. This session will examine how store-based retailers deal with budgeting issues, how they line up the priorities and determine who pays with smaller budgets for online operations, how to create cooperation among departments competing for funding and how to determine whether management has made the right budget decisions. |