IRCE 2008 Session Descriptions

The notion of breaking down silos in retail operations has almost become a clich in today's market. But it's a clich that still has life in it. One of the most common complaints among executives charged with executing a multi-channel strategy is that the organization is too siloed—too many workers focus on what they do and are not tuned in to how departments need to work together. In addition, since e-retailing is so new, many executives have little idea of how to organize a company to build on the power of online retailing. This session features speakers who will talk about how to identify silos, what incentives it takes to get staffers to work together and how senior executives should think about the problem. It will discuss specific examples of how retailers address the issues— and the results they have achieved. Our speakers, one from an e-commerce outsourcing company and the other a leading e-retailing consultant, have many years of experience with multi-channel retailers and have dealt with the problems of creating successful, integrated organization. They will talk about how to identify organizational problems and steps to solve them.