IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
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Day Two—June 10, 2008 Track B: The Chains: Rethinking E-Commerce to Survive This track will help small and mid-sized merchants make the right investments and technology and business decisions to grow a business. |
2:00 - 2:30 p.m. Changing a corporate culture: Chains re-invent themselves Paul Miller,
President, Paul Miller Consulting No segment of retailing has such an urgent need to re-invent itself as department store chains. Challenged by discounters and boutiques in the offline world and the incredible adoption of the web in the online, department stores must find ways to survive. For some, that means re-thinking the web. Most chains, however, have long established cultures and customs that have served them well until now, so trying to change them is a challenge that must balance the ongoing success of the stores with the opportunities that the web provides. Our speaker this session, a former executive with Sears and Williams-Sonoma, will discuss what an established chain must do to implement a web strategy and what the company can get out of such an initiative. |