IRCE 2008 Session Descriptions
Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.
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Day Two—June 10, 2008 Track A: The Small Guys: Effective Ways to Succeed in a More Competitive Market This track will help small and mid-sized merchants make the right investments and technology and business decisions to grow a business. |
4:30 - 5:00 p.m. Relying on other people's expertise: How to make the right outsourcing choice Jason Roussos,
President, Richlund Ventures Inc. In spite of more than 10 years of growth and some consolidation in the market, the online retailing industry remains wide open and the barriers to entry remain low. In fact, with the right idea and the selection of the right vendors, an e-retailer can operate a web site with virtually no infrastructure of its own. The solution: Outsource everything, from the e-commerce platform to fulfillment and customer service. This session will feature a retailer who has decided to outsource everything to a variety of service providers that he believes offer the best solutions in the categories that they serve. He will discuss why he decided on this approach, how he chose the vendors he uses, how he manages the relationships, how he ensures that his customers are getting the kind of service he wants them to get and what he has chosen to do himself and why. |