IRCE 2008 Session Descriptions

Listed below is the individual session description. To view a speakers' bio simply click the links inside the session description.

Day Two—June 10, 2008
Track A: The Small Guys: Effective Ways to Succeed in a More Competitive Market

This track will help small and mid-sized merchants make the right investments and technology and business decisions to grow a business.

3:15 - 3:45 p.m.
How to manage third-party store platform relationships
Mitchell Lieberman, CEO, OneWayFurniture.com

One of the easiest ways to launch an e-retailing company is by relying on third-party, all in-one e-commerce platforms. But there are risks with such a strategy, including the fact that a retailer's fate is tied to the platform provider—not always a happy situation. This session will feature a retailer who is on a third-party platform who will discuss how he makes sure the platform performs consistently and his contingencies for when problems arise.